In My Own Words

I’m Joe Frost, Professional Rodeo Cowboy

I was born on July 18, 1992 in Roosevelt, Utah and I was named Joe Ferd Frost after my late grandfather, who passed away in October 1985. A third generation cowboy, I grew up on the 640-acre ranch in Randlett, Utah that my grandfather raised cattle on, and that my dad continues to raise cattle on today. As a kid, I woke up every morning and put on a pair of Wrangler Jeans, a long sleeve “cowboy shirt,” as it was referred to by my dad, a pair of Justin Boots, and my cowboy hat, which has always sported a feather tucked under the band on the left side. I never wanted to be an astronaut, a football player, or anything else most kids wanted to be these days – I wanted to be a cowboy. In fact, today, I still want to be a cowboy. You could say I’m living the dream – my dream, anyway.

Rodeo is in my blood.


I come from a family with rich and significant rodeo history dating back to the early 1950s when my Uncle Clyde and Grandfather Joe rodeoed together. As members of the RCA (now known as the PRCA), they rode bareback and saddle bronc horses, and Clyde occasionally steer wrestled. Clyde was the first cowboy to carry the Utah state flag into a National Finals Rodeo arena, which he did at the very first one in Dallas, Texas in 1959. Uncle Clyde’s son, my second cousin Lane Frost, was one of the world’s elite bull riders from 1984 through 1988, winning PRCA’s World Championship in 1987. (Fun bit of rodeo trivia: Uncle Clyde competed in the bareback riding at the same time as Lane’s mentor, Freckles Brown, competed in the bull riding, and they BOTH competed against Jim Shoulders in their events!)  Lane rodeoed at the same time as my dad, Shane Frost, much like their fathers before them, and because their names sounded so much alike on the phone, the folks at ProComm would sometimes get their fees and stock draws mixed up. Lane once joked to my dad that he thought about changing his name to ‘Gus’ just to avoid the mix-ups. My father competed in every event rodeo offered except the saddle bronc riding at the high school and college levels, then decided to focus on bull riding when he got his PRCA card. My dad qualified for the PRCA Wilderness Circuit Finals several times and, naturally, I had a deep desire to rodeo – it’s in my blood.

Junior High Rodeo

As a kid I competed in every rodeo event I was allowed to enter – including the barrel racing, pole bending, and goat tying – and I took every one of them seriously. The reason I competed in all of those events was not because I wanted to have a career as a barrel racer or a goat tier (though I was the 2006 and 2007 Jr. High State Champion Goat Tier), but because my dad wanted me to learn how to win. My Grandfather always told my dad the more events you enter, the more chances you have to win – and the more opportunities I had to practice winning, the better chance I had of figuring it out. Think about how much sense that makes, yet so many kids are forced into “specializing” at a young age.

High School Rodeo

In high school, I was involved in a lot of extracurricular activities. In addition to rodeo, I served as both the FFA Chapter President and the Student Body President, I participated in welding competitions, I judged livestock, and I wrestled – and I still managed to graduate with a cumulative GPA of 3.77. The main focus of my high school years was rodeo, because I knew that it was going to be my ticket to a college education and a professional career. I won a total of 4 state championships and 1 national championship throughout high school, and received a rodeo scholarship to the school I most wanted to attend: Oklahoma Panhandle State University.

College Rodeo

I wanted the opportunity to be around elite caliber guys – world champions – on a daily basis because I knew that would help me to reach my goals. OPSU Rodeo Team Coaches Craig Latham and Robert Etbauer provided just that! After 4 years, I graduated from OPSU in May of 2015 with a Bachelor of Science in Agri-business with a minor in Agronomy. I’m proud to say I ended up with a 3.4 cumulative GPA – quite an accomplishment, especially when you consider how much school I missed while also rodeoing full-time in the PRCA. I would recommend Oklahoma Panhandle State University to any student who is interested in getting an education as well as rodeoing at an elite college level!

Professional Rodeo

Now that I have graduated, my goal is strictly set to be the PRCA World Champion Bull Rider. That is a goal I have had since I was 5 years old, and I am at a point in my life now where I can be completely dedicated to reaching it. Just like my rodeo scholarship enabled me to get a college education, which prepared me for a future after rodeo; now, I will use the money I win riding bulls to purchase land and cattle, building a ranch on which to raise a family someday, just as my father and grandfather have done before me!

CLICK HERE if you want to check out more details about my professional career, including current PRCA and CBR world standings.

3 thoughts on “About

  1. kepp up the good work. You make us very proud. les Frost is my grandfather. I love hearing how you are doing and following your career. How to see you ride one day.


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